{"id":638,"date":"2026-09-11T14:10:57","date_gmt":"2026-09-11T12:10:57","guid":{"rendered":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/"},"modified":"2026-09-11T14:17:33","modified_gmt":"2026-09-11T12:17:33","slug":"moodboard-nie-je-projekt","status":"publish","type":"post","link":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/","title":{"rendered":"Moodboard nie je projekt."},"content":{"rendered":"

Moodboard zbiera n\u00e1ladu, referencie a vizu\u00e1lny smer. Projekt m\u00e1 rozsah, term\u00edny, zodpovednosti a dod\u00e1vky. Z moodboardu e\u0161te nevypl\u00fdva projekt. Vypl\u00fdva z neho atmosf\u00e9ra \u2014 nie nutne brief ani hotov\u00e1 realiz\u00e1cia.<\/strong><\/p>\n

N\u00e1lada versus pl\u00e1n pr\u00e1ce<\/h2>\n

Moodboard (digit\u00e1lny alebo na stene) ukazuje farby, text\u00fary, referen\u010dn\u00e9 fotky, \u201echceme tento pocit\u201c. Projekt hovor\u00ed, \u010do sa odevzd\u00e1, dokedy, za ko\u013eko a kto schva\u013euje. Rovnako ako interi\u00e9rov\u00fd dizajn nie je len dekorovanie, moodboard nie je projekt. Ateli\u00e9r je priestor, moodboard je smer, projekt je pr\u00e1ca s dod\u00e1vkami.<\/p>\n

Klient \u010dasto po\u0161le Pinterest a povie \u201etos je brief\u201c. To je n\u00e1lada. Brief dopln\u00ed cie\u013e, publikum, form\u00e1ty, limity. Bez toho m\u00e1te kol\u00e1\u017e.<\/p>\n

Typick\u00e9 z\u00e1meny moodboardu a projektu<\/h2>\n

Prv\u00e1 z\u00e1mena je \u201em\u00e1me board, ideme do tla\u010de\u201c. Bez \u0161pecifik\u00e1cie rozmerov, textov a schv\u00e1len\u00ed nie. Druh\u00e1 z\u00e1mena je \u201eprojekt = p\u00e1r referenci\u00ed v Drive\u201c. Tretia z\u00e1mena je dizajn\u00e9rsky sprint bez scope creep kontroly, lebo \u201eje to e\u0161te len n\u00e1lada\u201c \u2014 a medzit\u00fdm be\u017e\u00ed deadline.<\/p>\n

\u0160tvrt\u00e1 z\u00e1mena je pova\u017eova\u0165 moodboard za zmluvu o v\u00fdsledku. Piata z\u00e1mena je mie\u0161a\u0165 referencie z luxusn\u00e9ho lookbooku s rozpo\u010dtom na stock. \u0160iesta z\u00e1mena je meni\u0165 n\u00e1ladu ka\u017ed\u00fd de\u0148 a \u010daka\u0165, \u017ee term\u00edn ostane.<\/p>\n

\u010co moodboard rie\u0161i dobre \u2014 a pre\u010do na projekt nesta\u010d\u00ed<\/h2>\n

Moodboard zni\u017euje nedorozumenie o \u0161t\u00fdle, zr\u00fdch\u013euje s\u00fahlas \u201e\u00e1no, t\u00fdmto smerom\u201c, odhal\u00ed rozpory v o\u010dak\u00e1vaniach sk\u00f4r ne\u017e drah\u00e1 produkcia. Projekt rie\u0161i dod\u00e1vku: layouty, k\u00f3d, fotenie, mont\u00e1\u017e, publik\u00e1ciu. Z kol\u00e1\u017ee e\u0161te nevypl\u00fdva projekt. Vypl\u00fdva z nej vizu\u00e1lny hypotetick\u00fd smer.<\/p>\n

Pred kick-offom sta\u010dia tri ot\u00e1zky: \u010do je deliverable; \u010do je out of scope; a kto m\u00e1 fin\u00e1lne slovo. Ak odpovede ch\u00fdbaj\u00fa, m\u00e1te moodboard, nie projekt.<\/p>\n

Praktick\u00fd test pred \u201eza\u010d\u00edname\u201c<\/h2>\n

Prelo\u017ete moodboard do viet: cie\u013e, publikum, 3 povinn\u00e9 a 3 zak\u00e1zan\u00e9 prvky. Dopl\u0148te zoznam v\u00fdstupov (napr. web hero, 5 produktov\u00fdch fotiek, 1 reel). Dohodnite kol\u00e1 pripomienok. A\u017e potom pl\u00e1nujte d\u00e1tumy.<\/p>\n

Ak referencie ukazuj\u00fa studio lighting a rozpo\u010det dovol\u00ed len denn\u00e9 svetlo, povedzte to nahlas \u2014 inak moodboard klame. Ak sa p\u00e1\u010dia \u0161tyri rozdielne estetiky naraz, vyberte jednu pred produkciou.<\/p>\n

Ulo\u017ete fin\u00e1lny board ako pr\u00edlohu briefu s d\u00e1tumom. Neskor\u0161ie \u201eale na Pintereste bolo e\u0161te\u2026\u201c odde\u013ete ako change request. Moodboard bez verzie je pohybliv\u00fd cie\u013e.<\/p>\n

\u010co moodboard s\u00e1m o sebe nedod\u00e1<\/h2>\n
    \n
  • Nevypl\u00fdva z neho rozpo\u010det a term\u00edn.<\/li>\n
  • Nevypl\u00fdva z neho schv\u00e1len\u00fd text a pr\u00e1vne claimy.<\/li>\n
  • Nevypl\u00fdva z neho zoznam deliverables.<\/li>\n
  • Nevypl\u00fdva z neho, \u017ee referencie s\u00fa technologicky dosiahnute\u013en\u00e9.<\/li>\n
  • Nevypl\u00fdva z neho licencie na cudzie fotky z boardu.<\/li>\n
  • Nevypl\u00fdva z neho hotov\u00fd web ani kampa\u0148.<\/li>\n<\/ul>\n

    Do projektu zap\u00ed\u0161te aj to, \u010do moodboard neukazuje: jazyk textov, pr\u00e1vne povinn\u00e9 inform\u00e1cie, technick\u00e9 limity CMS, form\u00e1ty exportu. Inak sa \u201ep\u00e1\u010di sa n\u00e1m t\u00e1to n\u00e1lada\u201c zraz\u00ed s realitou \u0161abl\u00f3ny. Po schv\u00e1len\u00ed boardu zmrazte verziu \u2014 \u010fal\u0161ie piny id\u00fa do backlogu, nie do be\u017eiacej produkcie bez dohody.<\/p>\n

    Ak pracujete s fotografom alebo \u0161t\u00fadiom, po\u0161lite board spolu s shot listom. Board bez zoznamu z\u00e1berov je st\u00e1le n\u00e1lada. Shot list bez boardu je zoznam bez smeru. Potrebujete oboje \u2014 a term\u00edn dodania navy\u0161e.<\/p>\n

    Na konci sprintu porovnajte v\u00fdstup s boardom: \u010do sed\u00ed, \u010do sa vedome odch\u00fdlilo, \u010do bolo nere\u00e1lne. To je sp\u00e4tn\u00e1 v\u00e4zba pre \u010fal\u0161\u00ed projekt, nie d\u00f4vod tvrdi\u0165, \u017ee board \u201ebol projekt\u201c.<\/p>\n

    Checklist omylov okolo moodboardu a projektu<\/h2>\n
      \n
    • Posla\u0165 Pinterest namiesto briefu.<\/li>\n
    • Spusti\u0165 produkciu bez scope.<\/li>\n
    • Meni\u0165 n\u00e1ladu bez zmeny term\u00ednu.<\/li>\n
    • Kop\u00edrova\u0165 referencie aj s cudz\u00edmi logami.<\/li>\n
    • Slieva\u0165 atmosf\u00e9ru a deliverable do jedn\u00e9ho \u201edizajn\u201c.<\/li>\n
    • \u010caka\u0165, \u017ee board nahrad\u00ed zmluvu.<\/li>\n
    • Ma\u0165 p\u00e4\u0165 estet\u00edk naraz a jeden deadline.<\/li>\n<\/ul>\n

      Moodboard ukazuje smer n\u00e1lady. Projekt dod\u00e1va v\u00fdsledok. Kto ich zlieva do jedn\u00e9ho \u201eu\u017e to m\u00e1me\u201c, zist\u00ed to pri prvej fakt\u00fare za pr\u00e1ce, ktor\u00e9 v kol\u00e1\u017ei neboli \u2014 alebo pri term\u00edne, ktor\u00fd n\u00e1lada neposunula.<\/p>\n

      Obr\u00e1zok je ilustra\u010dn\u00fd stock; nezobrazuje falo\u0161n\u00e9 UI appky ani luxury lookbook.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Moodboard je kol\u00e1\u017e referenci\u00ed a atmosf\u00e9ry. Projekt je pl\u00e1n pr\u00e1ce s v\u00fdstupmi. Z moodboardu e\u0161te nevypl\u00fdva projekt. Vypl\u00fdva z neho n\u00e1lada \u2014 nie automaticky rozpo\u010det, term\u00edn ani schv\u00e1len\u00fd brief.<\/p>\n","protected":false},"author":2,"featured_media":637,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie"],"yoast_head":"\nMoodboard nie je projekt. - ckddiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moodboard nie je projekt. - ckddiz\" \/>\n<meta property=\"og:description\" content=\"Moodboard je kol\u00e1\u017e referenci\u00ed a atmosf\u00e9ry. Projekt je pl\u00e1n pr\u00e1ce s v\u00fdstupmi. Z moodboardu e\u0161te nevypl\u00fdva projekt. Vypl\u00fdva z neho n\u00e1lada \u2014 nie automaticky rozpo\u010det, term\u00edn ani schv\u00e1len\u00fd brief.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\" \/>\n<meta property=\"og:site_name\" content=\"ckddiz\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-11T12:10:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T12:17:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michal Ho\u0159\u00e1k\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal Ho\u0159\u00e1k\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\"},\"author\":{\"name\":\"Michal Ho\u0159\u00e1k\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/#\/schema\/person\/cd9000a12ce54feed9195bd08510c4b7\"},\"headline\":\"Moodboard nie je projekt.\",\"datePublished\":\"2026-09-11T12:10:57+00:00\",\"dateModified\":\"2026-09-11T12:17:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\"},\"wordCount\":731,\"publisher\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg\",\"articleSection\":[\"Technologie\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\",\"url\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\",\"name\":\"Moodboard nie je projekt. - ckddiz\",\"isPartOf\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg\",\"datePublished\":\"2026-09-11T12:10:57+00:00\",\"dateModified\":\"2026-09-11T12:17:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage\",\"url\":\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg\",\"contentUrl\":\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Ilustra\u010dn\u00fd stock. Nezobrazuje logo Hertz\/Uber ani luxury limo lookbook.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/ckddiz.cz\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moodboard nie je projekt.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/#website\",\"url\":\"https:\/\/ckddiz.cz\/blog\/\",\"name\":\"ckddiz\",\"description\":\"Praktick\u00e9 n\u00e1vody k technice a vybaven\u00ed\",\"publisher\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ckddiz.cz\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/#organization\",\"name\":\"ckddiz\",\"url\":\"https:\/\/ckddiz.cz\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2025\/06\/ckddiz-logo.jpg\",\"contentUrl\":\"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2025\/06\/ckddiz-logo.jpg\",\"width\":2048,\"height\":2048,\"caption\":\"ckddiz\"},\"image\":{\"@id\":\"https:\/\/ckddiz.cz\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/#\/schema\/person\/cd9000a12ce54feed9195bd08510c4b7\",\"name\":\"Michal Ho\u0159\u00e1k\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/ckddiz.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/747b341e7777673e8ce04820596576b6a1fe8ef8738b3ef92252a7a9049dc3c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/747b341e7777673e8ce04820596576b6a1fe8ef8738b3ef92252a7a9049dc3c6?s=96&d=mm&r=g\",\"caption\":\"Michal Ho\u0159\u00e1k\"},\"url\":\"https:\/\/ckddiz.cz\/blog\/author\/michal-horak\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moodboard nie je projekt. - ckddiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/","og_locale":"cs_CZ","og_type":"article","og_title":"Moodboard nie je projekt. - ckddiz","og_description":"Moodboard je kol\u00e1\u017e referenci\u00ed a atmosf\u00e9ry. Projekt je pl\u00e1n pr\u00e1ce s v\u00fdstupmi. Z moodboardu e\u0161te nevypl\u00fdva projekt. Vypl\u00fdva z neho n\u00e1lada \u2014 nie automaticky rozpo\u010det, term\u00edn ani schv\u00e1len\u00fd brief.","og_url":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/","og_site_name":"ckddiz","article_published_time":"2026-09-11T12:10:57+00:00","article_modified_time":"2026-09-11T12:17:33+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg","type":"image\/jpeg"}],"author":"Michal Ho\u0159\u00e1k","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Michal Ho\u0159\u00e1k","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#article","isPartOf":{"@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/"},"author":{"name":"Michal Ho\u0159\u00e1k","@id":"https:\/\/ckddiz.cz\/blog\/#\/schema\/person\/cd9000a12ce54feed9195bd08510c4b7"},"headline":"Moodboard nie je projekt.","datePublished":"2026-09-11T12:10:57+00:00","dateModified":"2026-09-11T12:17:33+00:00","mainEntityOfPage":{"@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/"},"wordCount":731,"publisher":{"@id":"https:\/\/ckddiz.cz\/blog\/#organization"},"image":{"@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage"},"thumbnailUrl":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg","articleSection":["Technologie"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/","url":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/","name":"Moodboard nie je projekt. - ckddiz","isPartOf":{"@id":"https:\/\/ckddiz.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage"},"image":{"@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage"},"thumbnailUrl":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg","datePublished":"2026-09-11T12:10:57+00:00","dateModified":"2026-09-11T12:17:33+00:00","breadcrumb":{"@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#primaryimage","url":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg","contentUrl":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2026\/09\/moodboard-nie-je-projekt.jpg","width":1200,"height":675,"caption":"Ilustra\u010dn\u00fd stock. Nezobrazuje logo Hertz\/Uber ani luxury limo lookbook."},{"@type":"BreadcrumbList","@id":"https:\/\/ckddiz.cz\/blog\/moodboard-nie-je-projekt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/ckddiz.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Moodboard nie je projekt."}]},{"@type":"WebSite","@id":"https:\/\/ckddiz.cz\/blog\/#website","url":"https:\/\/ckddiz.cz\/blog\/","name":"ckddiz","description":"Praktick\u00e9 n\u00e1vody k technice a vybaven\u00ed","publisher":{"@id":"https:\/\/ckddiz.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ckddiz.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/ckddiz.cz\/blog\/#organization","name":"ckddiz","url":"https:\/\/ckddiz.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/ckddiz.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2025\/06\/ckddiz-logo.jpg","contentUrl":"https:\/\/ckddiz.cz\/blog\/wp-content\/uploads\/2025\/06\/ckddiz-logo.jpg","width":2048,"height":2048,"caption":"ckddiz"},"image":{"@id":"https:\/\/ckddiz.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ckddiz.cz\/blog\/#\/schema\/person\/cd9000a12ce54feed9195bd08510c4b7","name":"Michal Ho\u0159\u00e1k","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/ckddiz.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/747b341e7777673e8ce04820596576b6a1fe8ef8738b3ef92252a7a9049dc3c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/747b341e7777673e8ce04820596576b6a1fe8ef8738b3ef92252a7a9049dc3c6?s=96&d=mm&r=g","caption":"Michal Ho\u0159\u00e1k"},"url":"https:\/\/ckddiz.cz\/blog\/author\/michal-horak\/"}]}},"_links":{"self":[{"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":1,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions\/639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/media\/637"}],"wp:attachment":[{"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/media?parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/categories?post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ckddiz.cz\/blog\/wp-json\/wp\/v2\/tags?post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}